Social Media Play Big Role in Arab Spring and Obama Election, New Book Concludes
SPOKANE, WA—Social media did not cause the Arab Spring two years ago, but they contributed to the organization, speed and significance of the tumultuous uprisings that toppled three regimes in North Africa and the Middle East and played significant roles in other global events, including the re-election of Barack Obama.
These are some of the conclusions drawn by international scholars in a new book, Social Media Go to War: Rage, Rebellion and Revolution in the Age of Twitter, published by Marquette Books in Spokane, Washington.
Thirty-nine scholars contributed 29 chapters in the wide-sweeping analysis of social media use in war, insurrections, revolutions and quests for social justice in Cuba, Georgia, Egypt, India, Iran, Jordan, Thailand, Tunisia and the United States, where President Obama’s use of social media contributed to his November victory, and mobilized protesters in the Wisconsin budget battle. The shifting the U.S. Department of Defense policies on social media use by military personnel are also analyzed.
The 524-page book also looks at the philosophy, theories and policies behind social media before launching into case studies around the world. Separate parts of the book examine the “Persian Spring” in Iran in 2009, and the Arab Spring in Tunisia, Egypt and Jordan in 2011.
The book completes a trilogy of books published by Marquette Books that examine media behavior in times of turmoil and crisis. All three were edited by Dr. Ralph D. Berenger, a mass communication professor at the American University of Sharjah in the United Arab Emirates. Other books in the series were the critically acclaimed Global Media Go to War: Role of News and Entertainment in the 2003 Iraq War (2004) and Cybermedia Go to War: Role of Converging Media During and After the 2003 Iraq War (2006).
“What we have been witnessing over the past decade, through the pressure cooker of sometimes violent world events, is demassification of media across all platforms,” Berenger said. “The shift was made possible by technological innovation and growth of such Internet-based outlets such as YouTube, Weblogs, and a host of social media sites like Facebook, among others. The emergence of hand-held information and communication devices such as smartphones and tablets has resulted in technological empowerment of individuals. Today, anyone can become a multi-media news reporter and analyst and set the agenda for mass media on which issues to discuss and debate. The trilogy tracks and documents that progression.”
The individual empowerment movement began with Weblogs around the time of the 2003 Iraq war, Berenger said, and reached its current peak with social media sites such as Twitter, where anyone can make their opinions known and “scoop” the mainstream media, which often acts as a “megaphone for unmediated information” that might shape the information disseminated through mass media.
Social Media Go to War should appeal not only to media scholars but to general public concerned with how media behave—and influence them—during times of crisis and turmoil.
Copyright 2013 / 524 pp. / 6 x 9 inches / Paper / ISBN 978-0-9833476-7-4 / $49.95
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Praise for Raise Your Voice
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Like many neoconservatives, Rove openly admires Ronald Reagan. However, Israel alleges that Rove’s real guru is the legendary advertiser Tony Schwartz. Perhaps Schwartz’s most famous piece of propaganda was a 1964 TV commercial for Lyndon Johnson’s presidential campaign that featured a little girl plucking petals from a daisy as a mushroom cloud rose above her. ... Over the years Rove has played a part in nearly 80 political campaigns, and in the process, Israel argues, he has perfected the art of media spin and negative campaigning. -The North Coast Journal Weekly of Politics, People & Art Click HERE for more details