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Dictionary of Mass Communication & Media Research: A Guide for Students, Scholars and Professionals
By David Demers
"Demers has done a good job of giving this book as much user appeal as is feasible ... informative ... for those relying on it to help them with their research ... interesting ... of interest to beginning graduate students ... (and) to researchers in other fields ... ."
-Journalism and Mass Communication Quarterly
"[C]omprehensive ... I learned things as I sampled the various pages ... The foundation of this book is solid." -Journalism and Mass Communication Educator
This book "offers comprehensive, organized, 'user-friendly' definitions ... . An absolute 'must-have' for journalism and communication students of all levels of study." -Midwest Review of Books
When it comes to comprehensive coverage of U.S. media history, theory, law and the Internet, you can’t find a better dictionary!
Other media dictionaries do a good job defining concepts associated with communication research in Great Britain* and concepts that media professionals use in the United States.**
But no other dictionary matches the Dictionary of Mass Communication & Media Research in terms of its coverage of communication research in the United States and its coverage of mass media history, theory, law, research methods and the Internet. About two-thirds of this dictionary’s concepts and terms are not found in other dictionaries.***
The Dictionary of Mass Communication & Media Research provides readable, easy-to-understand definitions of more than 2,500 terms and concepts associated with (1) the seven traditional mass media (books, newspapers, magazines, motion pictures, recording industry, radio and television); (2) new media and the Internet; (3) history of mass media; (4) media law and media ethics; (5) media research methods and statistics; (6) advertising and public relations; (7) global mass communication and global media companies; (8) major media theories; and (9) prominent media professionals and scholars. This book is a great resource for graduate courses on media research and theory.
*Dictionary of Media and Communication Studies, James Watson and Ann Hill
**Webster’s New World Dictionary of Media and Communications, Richard Weiner
***Estimated Percent of Overlapping Terms in Alternative Dictionaries: Demers Dictionary v. Watson & Hill: 31% Demers Dictionary v. Weiner: 36%
David Demers is author or editor of 12 books, including Global Media: Menace or Messiah? (Hampton Press, 2002) and The Menace of the Corporate Newspaper: Fact or Fiction? (Iowa State University Press, 1996).
358 pp. / Paperback / 6 x 9 format / Copyright 2005 / $39.95 / Includes CIP Data / ISBN: 0-922993-35-1 (cloth) $59.95 / ISBN: 0-922993-25-4 (paper) $39.95
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